About Us
Hello, my name is Anitha KR and I am an experienced digital marketer with an interest in supporting organizations in creating their online presence through various means of digital marketing.I bring creativity, strategy, and analysis in order to implement digital marketing strategies for building brand recognition and growing the organization. The interest in digital marketing has been shaped in my undergraduate years when I came across how digital media helps businesses reach their audience and creates opportunities.
My Career Objective
To make a successful career in *digital marketing* through experience and by developing my skills continuously. To become a Digital Marketing Specialist in Palakkad and assist companies in growing through well-designed digital marketing strategies.
Why Digital Marketing?
Digital marketing appeals to me for several reasons because it is all about creativity, strategy, technology and analytics. In digital marketing I am interested in discovering how companies can use digital channels to connect with target audience, to convey their message, to establish relationships and create results. To me digital marketing is not just promotion of goods or services. Digital marketing is about knowing people, their needs, business problems and building relationships between companies and customers.
Digital Marketing Interest Development Process
It was my interest in learning more about how businesses interact with their audience through digital platforms that initiated my interest in digital marketing. During my studies at B. Com in Finance, I had an interest in social media marketing and the influence of this kind of marketing on small businesses. This helped me realize the need for studying other digital marketing practices such as SEO, social media marketing, content marketing, online advertising, etc. This way, I continue to learn and develop the necessary skills of digital marketing.
My Educational Background
Bachelor of Commerce (B.Com) – Finance
Ideal Arts & Science College, Cherpulassery under University of Calicut
This education has provided me with a solid grounding in the business world as well as the skills of finance, analysis and decision making. It is helping me in understanding the linkage between marketing activities and business objectives. It has also enabled me to develop skills of analyzing information and evaluating performance and take decisions with an organized and business-oriented mind frame.
Academic Project
A Study on Social Media Marketing Effectiveness for Small Business with Special Reference to Kongad Panchayath
For my B.Com final year project I carried out a study on effectiveness of social media marketing for small business with special reference to Kongad Panchayath. The purpose of this project was to find out how small scale business organizations use social media to market their products/services, reach prospective consumers and gain more visibility in the cyber space.
From this project I have gained the knowledge and experience regarding:
- Social media marketing
- Customer engagement
- Brand visibility online
- Consumer behavior
- Effectiveness of digital marketing
- Marketing research and analysis
This project has helped me to develop a strong interest in digital marketing.
Get in Touch!
I am ready for digital marketing projects, internships and collaborations that will help me to put my knowledge into practice.